Hospitality and travel technology · Large business · Global
Rapid global growth left systems fragmented and customer data patchy.
- Before
- Teams in separate systems with incomplete customer information.
- What gets set up
- One CRM for almost all sales and marketing teams across product lines, with standard workflows and region-specific custom modules and guided selling.
- What changes
- Teams share one set of customer records, leaders see current performance without waiting for reports, and forecasts come from pipeline data.
Lesson: Standardise the core process globally and handle regional differences with layouts, not separate systems.
Zoho CRM

