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Zoho implementation for Wealth Management and Financial Advisors

Zoho for wealth management and financial advisors: manage client onboarding, reviews, products, compliance tasks and billing for advisory firms.

Business process workflow

How wealth management and financial advisors work flows in Zoho

Manage client onboarding, reviews, products, compliance tasks and billing for advisory firms.

Common problems we fix

  • Client reviews are not scheduled
  • Documents and consents are scattered
  • Fee billing is manual

The process, step by step

  1. 1

    Lead and onboarding

    Capture and qualify clients.

  2. 2

    KYC and agreements

    Documents and e-sign.

  3. 3

    Review schedule

    Periodic reviews and tasks.

  4. 4

    Product tracking

    Holdings and renewals.

  5. 5

    Fee billing

    Retainers and AUM-based fees.

  6. 6

    Client reports

    Summaries and reminders.

Department by department

How every department of a wealth management and financial advisors business works in Zoho

A wealth management or financial advisory firm runs client acquisition, onboarding and KYC, advisory and planning, portfolio operations, client service, compliance, fee billing and HR around the same client household. In Zoho the household record links the risk profile, signed mandates, plans, reviews, service requests and fee invoices, while trading and custody stay in the firm's own platforms.

How the departments hand work to each other

Each arrow is a handover. Because every team works on the same Zoho records, the next department picks up the work without re-entering it.

  1. 1Client Acquisition to Client Onboarding and KYC: Qualified household with goals and adviser assigned
  2. 2Client Onboarding and KYC to Advisory and Financial Planning: Onboarded client with risk profile and signed agreement
  3. 3Client Onboarding and KYC to Finance and Fee Billing: Fee basis and billing details
  4. 4Advisory and Financial Planning to Portfolio Operations: Signed recommendations to execute
  5. 5Advisory and Financial Planning to Compliance and Risk: Suitability records for review
  6. 6Portfolio Operations to Client Service: Execution confirmations for client follow-up
  7. 7Portfolio Operations to Finance and Fee Billing: Assets under advice for fee calculation
  8. 8Client Service to Compliance and Risk: Complaints and verification exceptions
  9. 9Client Service to Portfolio Operations: Approved withdrawal and change requests
  10. 10Compliance and Risk to Management and Reporting: Compliance status and breach summary
  11. 11Compliance and Risk to HR and Payroll: Adviser training needs
  12. 12Finance and Fee Billing to Management and Reporting: Revenue, assets under advice and margins
  13. 13Finance and Fee Billing to HR and Payroll: Commission figures for payroll
  14. 14HR and Payroll to Finance and Fee Billing: Payroll journal
  15. 15Management and Reporting to Client Acquisition: Target client segments and referral goals

Each department in detail

Open a department to see its workflow, its own entity diagram, who does the work, what needs approval, the reports it watches and what it hands over.

Client AcquisitionBrings in prospective clients through referrals, events and content and books discovery meetings.

Workflow

  1. 1

    Capture prospects

    Referrals, seminar sign-ups, website forms and partner introductions land in Zoho CRM with source and estimated investable assets band.

  2. 2

    Nurture with content

    Prospects receive newsletters, market notes and event invites based on their interests.

  3. 3

    Book discovery meetings

    Prospects book a first meeting with an adviser from a scheduling link.

  4. 4

    Record the outcome

    Meeting notes, goals and next steps are logged, and qualified prospects move to onboarding.

Entity diagram: Client Acquisition

The records this team creates and updates, their key fields, and how they link.

generates (1:N)books (1:N)becomes (1:1)ProspectCRMSourceAssets bandReferrerHouseholdCRMNameMembersAdviserDiscovery MeetingBookingsDateAdviserOutcomeSeminarBackstageTopicDateAttendees
  • Zoho CRM
  • Zoho Bookings
  • Zoho Backstage
Read the relationships as text
  • Seminar generates Prospect (1:N)
  • Prospect books Discovery Meeting (1:N)
  • Prospect becomes Household (1:1)
Who does the work
  • Client acquisition manager
  • Adviser
  • Marketing executive
Approvals and controls
  • All marketing material is approved by compliance before it is sent
Reports they watch
  • Prospects by source
  • Meetings booked and converted
  • Assets band of new households
Hands over to
  • Client Onboarding and KYC: Qualified household with goals and adviser assigned
Client Onboarding and KYCCompletes KYC, risk profiling and signed agreements before any advice or investment is made.

Workflow

  1. 1

    Collect KYC documents

    Clients upload identity, address and tax documents through a secure form, stored in an access-controlled folder.

  2. 2

    Complete risk profile

    A risk questionnaire sets the client's risk score and investment horizon.

  3. 3

    Sign the agreements

    The advisory or management agreement, fee schedule and disclosures are signed electronically.

  4. 4

    Open accounts

    Account opening with the custodian or platform is tracked until account numbers are confirmed.

Entity diagram: Client Onboarding and KYC

The records this team creates and updates, their key fields, and how they link.

precedes (1:1)informs (1:1)triggers (1:N)KYC FileCreatorHouseholdStatusVerified onRisk ProfileCreatorScoreHorizonReviewed onClient AgreementSignTypeFee basisSigned onAccount OpeningCreatorPlatformStatusAccount ref
  • Zoho Creator
  • Zoho Sign
Read the relationships as text
  • KYC File precedes Risk Profile (1:1)
  • Risk Profile informs Client Agreement (1:1)
  • Client Agreement triggers Account Opening (1:N)
Who does the work
  • Onboarding officer
  • Adviser
Approvals and controls
  • No advice is given until KYC is verified and the risk profile is signed
  • High-risk or politically exposed clients need compliance approval
Reports they watch
  • Onboarding cases by stage
  • Average days to onboard
  • KYC renewals due
Hands over to
  • Advisory and Financial Planning: Onboarded client with risk profile and signed agreement
  • Finance and Fee Billing: Fee basis and billing details
Advisory and Financial PlanningBuilds each household's financial plan and recommendations and reviews them on schedule.

Workflow

  1. 1

    Build the plan

    Goals for retirement, education, property and protection are recorded with target amounts and dates.

  2. 2

    Make recommendations

    Recommendations are recorded with rationale and suitability to the risk profile.

  3. 3

    Get client approval

    The client signs the recommendation before it is passed to operations.

  4. 4

    Hold periodic reviews

    Annual or quarterly review meetings are scheduled with notes and updated actions.

Entity diagram: Advisory and Financial Planning

The records this team creates and updates, their key fields, and how they link.

includes (1:N)addressed by (1:N)reviewed in (1:N)Financial PlanCreatorHouseholdGoalsUpdated onGoalCreatorTypeTarget amountTarget dateRecommendationCreatorProduct typeRationaleSuitableReview MeetingCRMDateNotesActions
  • Zoho Creator
  • Zoho CRM
Read the relationships as text
  • Financial Plan includes Goal (1:N)
  • Goal addressed by Recommendation (1:N)
  • Financial Plan reviewed in Review Meeting (1:N)
Who does the work
  • Wealth adviser
  • Paraplanner
Approvals and controls
  • Recommendations outside the client's risk profile need compliance sign-off
  • Senior adviser reviews plans for clients above the set asset threshold
Reports they watch
  • Reviews due and overdue
  • Goals off track
  • Recommendations awaiting client signature
Hands over to
  • Portfolio Operations: Signed recommendations to execute
  • Compliance and Risk: Suitability records for review
Portfolio OperationsExecutes approved instructions on the firm's platforms and keeps holdings records in step for reporting.

Workflow

  1. 1

    Log instructions

    Each signed recommendation becomes an instruction with account, amount and deadline.

  2. 2

    Confirm execution

    Operations records when each instruction was executed on the platform and the reference.

  3. 3

    Import holdings

    Holdings and valuations from custodian or platform files are imported for reporting.

  4. 4

    Send client reports

    Periodic portfolio statements are generated and shared on a secure link.

Entity diagram: Portfolio Operations

The records this team creates and updates, their key fields, and how they link.

confirmed by (1:1)reported in (N:N)updates (N:N)InstructionCreatorAccountAmountDeadlineExecution RecordCreatorExecuted onPlatform refStatusHoldingCreatorAccountAssetValueClient StatementWorkDrivePeriodHouseholdSent on
  • Zoho Creator
  • Zoho WorkDrive
Read the relationships as text
  • Instruction confirmed by Execution Record (1:1)
  • Holding reported in Client Statement (N:N)
  • Execution Record updates Holding (N:N)
Who does the work
  • Operations executive
  • Operations manager
Approvals and controls
  • Instructions are executed only with a signed client approval on file
  • Every execution is checked by a second operations person
Reports they watch
  • Instructions pending by age
  • Execution errors
  • Statements sent on time
Hands over to
  • Client Service: Execution confirmations for client follow-up
  • Finance and Fee Billing: Assets under advice for fee calculation
Zoho apps for this team:Zoho CreatorZoho FlowZoho WorkDrive
Client ServiceHandles client requests such as address changes, withdrawals, statements and complaints.

Workflow

  1. 1

    Log requests

    Emails and calls become tickets in Zoho Desk linked to the household.

  2. 2

    Verify the client

    Requests that change money or details need identity verification and are logged.

  3. 3

    Resolve and confirm

    Requests are completed and confirmed to the client in writing.

  4. 4

    Handle complaints

    Complaints are logged, acknowledged within the required time and tracked to resolution.

Entity diagram: Client Service

The records this team creates and updates, their key fields, and how they link.

needs (1:1)may become (1:N)followed by (1:N)Service RequestDeskHouseholdTypeStatusVerification LogCreatorMethodDone byTimeComplaintDeskCategoryReceived onResolved onFeedbackSurveyScoreCommentDate
  • Zoho Desk
  • Zoho Creator
  • Zoho Survey
Read the relationships as text
  • Service Request needs Verification Log (1:1)
  • Service Request may become Complaint (1:N)
  • Service Request followed by Feedback (1:N)
Who does the work
  • Client service associate
  • Service manager
Approvals and controls
  • Withdrawals and bank detail changes need call-back verification before processing
Reports they watch
  • Requests by type and age
  • Complaints and resolution time
  • Client satisfaction
Hands over to
  • Compliance and Risk: Complaints and verification exceptions
  • Portfolio Operations: Approved withdrawal and change requests
Zoho apps for this team:Zoho DeskZoho Creator
Compliance and RiskKeeps the firm within regulatory rules on KYC, suitability, conflicts, records and complaints.

Workflow

  1. 1

    Review files

    A sample of client files is checked each month for KYC, suitability and signed records.

  2. 2

    Keep registers

    Conflicts of interest, gifts and personal dealing are recorded in registers.

  3. 3

    Monitor licences

    Adviser licences and continuing education hours are tracked with expiry dates.

  4. 4

    Report breaches

    Breaches are logged with root cause and action, and reported to the regulator where required.

Entity diagram: Compliance and Risk

The records this team creates and updates, their key fields, and how they link.

may raise (1:N)may raise (1:N)checked in (N:N)File ReviewCreatorHouseholdResultReviewerConflict RegisterCreatorPersonNatureActionAdviser LicencePeopleRegulatorNumberExpiryBreachCreatorTypeReported onAction
  • Zoho Creator
  • Zoho People
Read the relationships as text
  • File Review may raise Breach (1:N)
  • Conflict Register may raise Breach (1:N)
  • Adviser Licence checked in File Review (N:N)
Who does the work
  • Compliance officer
  • Risk manager
Approvals and controls
  • Advisers with lapsed licences or CPD cannot meet clients until resolved
Reports they watch
  • File review pass rate
  • Open breaches
  • Licences and CPD due
Hands over to
  • Management and Reporting: Compliance status and breach summary
  • HR and Payroll: Adviser training needs
Finance and Fee BillingCalculates and invoices advisory and management fees, pays adviser commissions and closes the books.

Workflow

  1. 1

    Calculate fees

    Fees are calculated per agreement: percentage of assets, fixed retainer or hourly planning.

  2. 2

    Invoice clients

    Fee invoices go out quarterly or monthly with GST in India or VAT in the UK and UAE where applicable.

  3. 3

    Pay adviser commissions

    Adviser revenue shares are calculated from collected fees.

  4. 4

    Report revenue

    Revenue by adviser, household and fee type is reported monthly.

Entity diagram: Finance and Fee Billing

The records this team creates and updates, their key fields, and how they link.

generates (1:N)settled by (1:N)drives (N:N)Fee ScheduleCreatorBasisRateFrequencyFee InvoiceBillingHouseholdPeriodAmountCommissionBooksAdviserPeriodAmountPaymentBooksDateModeReference
  • Zoho Creator
  • Zoho Billing
  • Zoho Books
Read the relationships as text
  • Fee Schedule generates Fee Invoice (1:N)
  • Fee Invoice settled by Payment (1:N)
  • Payment drives Commission (N:N)
Who does the work
  • Billing executive
  • Finance manager
Approvals and controls
  • Fee discounts need the managing partner
  • Commission runs are checked against collected fees before payment
Reports they watch
  • Revenue by adviser and fee type
  • Unpaid fees
  • Revenue per household
Hands over to
  • Management and Reporting: Revenue, assets under advice and margins
  • HR and Payroll: Commission figures for payroll
HR and PayrollHires and develops advisers and staff and pays salaries, bonuses and commissions.

Workflow

  1. 1

    Hire advisers

    Adviser and support roles are hired in Zoho Recruit with licence checks.

  2. 2

    Onboard and supervise

    New advisers have a supervision period with file reviews before working alone.

  3. 3

    Track CPD

    Continuing education hours are logged per person.

  4. 4

    Run payroll

    Salaries, bonuses and commissions are paid through Zoho Payroll where it is available, or your local payroll provider.

Entity diagram: HR and Payroll

The records this team creates and updates, their key fields, and how they link.

on (1:1)completes (1:N)paid by (1:N)EmployeePeopleRoleTeamJoin dateSupervision PlanCreatorAdviserStartSigned offCPD RecordLearnCourseHoursDatePayslipPayrollMonthBaseCommission
  • Zoho People
  • Zoho Creator
  • Zoho Learn
  • Zoho Payroll
Read the relationships as text
  • Employee on Supervision Plan (1:1)
  • Employee completes CPD Record (1:N)
  • Employee paid by Payslip (1:N)
Who does the work
  • HR manager
  • Payroll executive
Approvals and controls
  • Advisers are signed off from supervision by the compliance officer
Reports they watch
  • CPD completion
  • Adviser headcount and attrition
  • Compensation cost
Hands over to
  • Finance and Fee Billing: Payroll journal
Management and ReportingGives partners one view of new clients, assets under advice, revenue, service and compliance.

Workflow

  1. 1

    Combine data

    CRM, Creator, Desk, Billing and Books data sync into Zoho Analytics.

  2. 2

    Review growth

    New households, net flows and assets under advice are reviewed by adviser.

  3. 3

    Review service and compliance

    Overdue reviews, complaints and file review results are reviewed together.

  4. 4

    Review profitability

    Revenue and cost per household and per adviser are reviewed quarterly.

Entity diagram: Management and Reporting

The records this team creates and updates, their key fields, and how they link.

includes (1:N)raises (1:N)KPI DashboardAnalyticsTeamMonthOwnerAdviser ScorecardAnalyticsAdviserHouseholdsRevenueAction ItemCreatorOwnerDueStatus
  • Zoho Analytics
  • Zoho Creator
Read the relationships as text
  • KPI Dashboard includes Adviser Scorecard (1:N)
  • KPI Dashboard raises Action Item (1:N)
Who does the work
  • Managing partner
  • Head of advice
Approvals and controls
  • New service tiers and fee scales are approved by the partners
Reports they watch
  • Assets under advice trend
  • New households and net flows
  • Revenue per adviser
  • Compliance summary
Hands over to
  • Client Acquisition: Target client segments and referral goals
Zoho apps for this team:Zoho AnalyticsZoho Flow

What to expect when you start

A typical plan for a focused project of one to three apps. Larger scope or messy data takes longer; we confirm the timeline after discovery.

  1. Week 1 to 2

    Map and agree

    We walk through your wealth management and financial advisors process from "Lead and onboarding" to "Client reports", list the records and fields you really need, and agree the scope.

  2. Week 3 to 4

    Build the core

    We configure Zoho CRM and Zoho Sign with your stages, roles, approvals and templates.

  3. Week 5 to 6

    Connect and migrate

    We clean and import your data, connect email, payments or other tools, and build the reports you will use every week.

  4. Week 7 to 8

    Test and go live

    Your team tests with real cases, we train each role, and we cut over with a checklist.

Mistakes to avoid

  • Copying the old spreadsheet column for column. Keep only the fields that help someone decide or act.
  • Leaving out exceptions such as returns, changes and cancellations. Model them early so the team does not work around the system.
  • No owner per stage. Name one person for "Lead and onboarding" and one for "Client reports".
  • Going live without checking reports against numbers you already trust.

A good first win

Start with the problem that hurts most: Client reviews are not scheduled. Fixing one visible problem in the first month builds trust and adoption for everything after it.

What you can measure

  • Reviews on schedule
  • Client retention
  • Fee collection

Questions about Zoho for wealth management and financial advisors

Which Zoho apps suit wealth management and financial advisors businesses?

A typical wealth management and financial advisors setup uses Zoho CRM, Zoho Sign, Zoho Creator, Zoho Bookings, Zoho Books, Zoho Analytics, Zoho Campaigns. We confirm the exact apps after mapping your own process in a discovery call.

How does the business process flow in Zoho for wealth management and financial advisors?

1. Lead and onboarding; 2. KYC and agreements; 3. Review schedule; 4. Product tracking; 5. Fee billing; 6. Client reports.

Which departments does a Zoho setup for wealth management and financial advisors cover?

A full setup covers Client Acquisition, Client Onboarding and KYC, Advisory and Financial Planning, Portfolio Operations, Client Service, Compliance and Risk, Finance and Fee Billing, HR and Payroll, Management and Reporting. Each department works in its own Zoho screens, but they share the same customer, order and finance records, so work moves from one team to the next without being retyped.

Zoho apps we set up for wealth management and financial advisors

  • Zoho CRM
  • Zoho Creator
  • Zoho Books

Not sure which apps fit your business? Book a free 30-minute call or see all Zoho products we implement

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