Flowpeak ConsultingFlowpeak Logo Mark

Zoho implementation for Marine and Shipping

Zoho for freight forwarders, shipping agents and marine services: bookings, containers, documents, vendors and billing.

Business process workflow

How marine and shipping work flows in Zoho

Coordinate bookings, container status, documents, vendors and multi-currency billing.

Common problems we fix

  • Container status is shared by email
  • Documents are scattered
  • Multi-currency billing is manual

The process, step by step

  1. 1

    Enquiry and rate

    Capture and quote enquiries.

  2. 2

    Booking

    Create shipments and containers.

  3. 3

    Documents

    Bills of lading and customs documents.

  4. 4

    Tracking

    Milestones and customer updates.

  5. 5

    Vendors

    Carrier and agent payables.

  6. 6

    Invoicing

    Customer invoices in multiple currencies.

Entity diagram: the data behind marine and shipping in Zoho

Each box is a record type, coloured by the Zoho app that holds it, with its key fields. Lines show how records connect, so a customer, an order and an invoice stay linked instead of being retyped. We refine this model with you during discovery.

books (1:N)sails (1:N)carries (1:N)incurs (1:N)billed by (1:N)ChartererCRMNameContractCredit termsVoyageCreatorVoyage noRouteStatusVesselCreatorNameCapacityStatusCargoCreatorCargoQuantityPortPort CostBooksPortAmountPayableInvoiceBooksInvoice noFreightDue date
  • Zoho CRM
  • Zoho Creator
  • Zoho Books
Read the relationships as text
  • Charterer books Voyage (1:N)
  • Vessel sails Voyage (1:N)
  • Voyage carries Cargo (1:N)
  • Voyage incurs Port Cost (1:N)
  • Voyage billed by Invoice (1:N)

Department by department

How every department of a marine and shipping business works in Zoho

In a ship operator or shipping agency, chartering, voyage operations, port agency, technical, purchasing, crewing, finance and HSEQ all work on the same vessel and voyage. In Zoho each team keeps its own records, but they share one vessel master, one voyage number and one port call, so costs land on the right voyage.

How the departments hand work to each other

Each arrow is a handover. Because every team works on the same Zoho records, the next department picks up the work without re-entering it.

  1. 1Commercial and Chartering to Voyage Operations: Fixture recap and charter party terms for the voyage
  2. 2Commercial and Chartering to Finance and Accounts: Freight terms and charterer details for invoicing
  3. 3Voyage Operations to Port Agency and Husbandry: Port call details and nominated agents
  4. 4Voyage Operations to Finance and Accounts: Laytime results, demurrage claims and voyage costs
  5. 5Port Agency and Husbandry to Finance and Accounts: Proforma funds and final disbursement accounts
  6. 6Port Agency and Husbandry to Voyage Operations: Clearance and berthing updates
  7. 7Technical and Fleet Maintenance to Purchasing and Ship Stores: Spares and service requisitions with vessel and port
  8. 8Technical and Fleet Maintenance to HSEQ and Compliance: Defects affecting safety or class
  9. 9Purchasing and Ship Stores to Finance and Accounts: Supplier bills matched to purchase orders
  10. 10Purchasing and Ship Stores to Technical and Fleet Maintenance: Delivery confirmations
  11. 11Crewing and HR to Port Agency and Husbandry: Crew change travel and port details
  12. 12Crewing and HR to Finance and Accounts: Crew and shore payroll for posting
  13. 13HSEQ and Compliance to Management and Reporting: Fleet safety and inspection status
  14. 14HSEQ and Compliance to Technical and Fleet Maintenance: Findings needing repair
  15. 15Finance and Accounts to Management and Reporting: Fleet results and cash position
  16. 16Finance and Accounts to Commercial and Chartering: Charterers with overdue freight or demurrage
  17. 17Management and Reporting to Commercial and Chartering: Fleet deployment priorities

Each department in detail

Open a department to see its workflow, its own entity diagram, who does the work, what needs approval, the reports it watches and what it hands over.

Commercial and CharteringFixes cargoes and charters for the fleet and hands operations a clear fixture with terms, laycan and freight.

Workflow

  1. 1

    Log cargo enquiries

    Cargo orders and charter enquiries from brokers and shippers are logged in Zoho CRM with cargo, quantity, load and discharge ports and laycan.

  2. 2

    Estimate the voyage

    Chartering runs a voyage estimate with bunkers, port costs, canal dues and days to compare against the offered freight.

  3. 3

    Negotiate and fix

    Offers and counters are tracked on the deal until the fixture is agreed and the recap is saved.

  4. 4

    Sign the charter party

    The charter party and riders are prepared and signed digitally.

  5. 5

    Hand over to operations

    The fixture creates a voyage with cargo, ports, laytime terms and freight terms.

Entity diagram: Commercial and Chartering

The records this team creates and updates, their key fields, and how they link.

evaluated in (1:N)becomes (1:1)recorded in (1:1)Cargo EnquiryCRMCargoQuantityLaycanVoyage EstimateCreatorBunker costPort costTCEFixtureCRMChartererFreightLaycanCharter PartyContractsCP dateFormDemurrage rate
  • Zoho CRM
  • Zoho Creator
  • Zoho Contracts
Read the relationships as text
  • Cargo Enquiry evaluated in Voyage Estimate (1:N)
  • Voyage Estimate becomes Fixture (1:1)
  • Fixture recorded in Charter Party (1:1)
Who does the work
  • Chartering manager
  • Chartering broker
  • Commercial director
Approvals and controls
  • Fixtures below the minimum time charter equivalent need the commercial director
  • New charterers need a credit check by finance before fixing
Reports they watch
  • Fixtures by vessel and month
  • Estimate versus actual voyage result
  • Open vessel positions
Hands over to
  • Voyage Operations: Fixture recap and charter party terms for the voyage
  • Finance and Accounts: Freight terms and charterer details for invoicing
Voyage OperationsRuns each voyage from fixture to discharge, keeps charterers informed and records laytime.

Workflow

  1. 1

    Open the voyage

    Operations sets up the voyage with port rotation, cargo, agents and voyage instructions to the master.

  2. 2

    Track the vessel

    Noon reports with position, speed, consumption and remaining bunkers are logged daily.

  3. 3

    Appoint port agents

    Agents are nominated for each port and proforma disbursements are requested.

  4. 4

    Record port events

    Arrival, notice of readiness, berthing, loading start and completion times are logged for the statement of facts.

  5. 5

    Calculate laytime

    Laytime and demurrage or despatch are calculated from the statement of facts and charter terms.

Entity diagram: Voyage Operations

The records this team creates and updates, their key fields, and how they link.

reports (1:N)calls at (1:N)records (1:1)feeds (1:1)VoyageCreatorVoyage noVesselStatusNoon ReportCreatorPositionSpeedFuel usedPort CallCreatorPortETAAgentStatement of FactsCreatorEventDate timeRemarksLaytime CalcCreatorAllowedUsedDemurrage
  • Zoho Creator
Read the relationships as text
  • Voyage reports Noon Report (1:N)
  • Voyage calls at Port Call (1:N)
  • Port Call records Statement of Facts (1:1)
  • Statement of Facts feeds Laytime Calc (1:1)
Who does the work
  • Operations manager
  • Voyage operator
  • Bunker trader
Approvals and controls
  • Deviation from the voyage instructions needs the operations manager and charterer consent
  • Demurrage claims are checked by a second operator before they are sent
Reports they watch
  • Vessels at sea and in port
  • Bunker consumption against warranty
  • Demurrage claims outstanding
Hands over to
  • Port Agency and Husbandry: Port call details and nominated agents
  • Finance and Accounts: Laytime results, demurrage claims and voyage costs
Zoho apps for this team:Zoho CreatorZoho FormsZoho Books
Port Agency and HusbandryHandles vessel calls in port, from proforma to final disbursement account, and husbandry for owners.

Workflow

  1. 1

    Send the proforma

    The agent issues a proforma disbursement account with estimated port dues, pilotage and towage, and asks for funds.

  2. 2

    Clear the vessel

    Arrival and departure clearances with port, customs and immigration are tracked by checklist.

  3. 3

    Arrange husbandry

    Crew changes, provisions, spares delivery and medical needs are arranged and logged.

  4. 4

    Close the final account

    Actual costs with supporting invoices form the final disbursement account sent to the principal.

Entity diagram: Port Agency and Husbandry

The records this team creates and updates, their key fields, and how they link.

supported by (1:N)billed by (1:N)costed in (N:N)Disbursement AccountBooksTypeEstimatedActualClearanceCreatorAuthorityDocumentStatusHusbandry RequestDeskServiceVesselStatusCost InvoiceBooksSupplierItemAmount
  • Zoho Books
  • Zoho Creator
  • Zoho Desk
Read the relationships as text
  • Disbursement Account supported by Cost Invoice (1:N)
  • Husbandry Request billed by Cost Invoice (1:N)
  • Clearance costed in Disbursement Account (N:N)
Who does the work
  • Port agent
  • Boarding officer
  • Agency manager
Approvals and controls
  • Final accounts that exceed the proforma by more than an agreed amount need the agency manager to explain the difference
Reports they watch
  • Port calls this week
  • Funds received versus proforma
  • Final accounts pending
Hands over to
  • Finance and Accounts: Proforma funds and final disbursement accounts
  • Voyage Operations: Clearance and berthing updates
Technical and Fleet MaintenanceKeeps each vessel seaworthy and in class through planned maintenance, repairs and surveys.

Workflow

  1. 1

    Run planned maintenance

    Maintenance jobs for engines and equipment are scheduled by running hours or calendar.

  2. 2

    Report defects

    Defects from the vessel are logged with photos and priority, and repair jobs are raised.

  3. 3

    Track surveys and certificates

    Class, flag and statutory certificates are tracked with expiry and survey windows.

  4. 4

    Plan dry dock

    Dry dock work lists, yard quotes and budgets are prepared and followed through.

  5. 5

    Request spares

    Spares needs from maintenance and defects become requisitions to purchasing.

Entity diagram: Technical and Fleet Maintenance

The records this team creates and updates, their key fields, and how they link.

may find (1:N)closed by (N:N)includes (1:N)renewed in (N:N)Maintenance JobCreatorEquipmentIntervalDue dateDefectCreatorSeverityEquipmentStatusCertificateWorkDriveTypeIssued byExpiryDry Dock ProjectProjectsYardStart dateBudget
  • Zoho Creator
  • Zoho WorkDrive
  • Zoho Projects
Read the relationships as text
  • Maintenance Job may find Defect (1:N)
  • Defect closed by Maintenance Job (N:N)
  • Dry Dock Project includes Maintenance Job (1:N)
  • Certificate renewed in Dry Dock Project (N:N)
Who does the work
  • Technical superintendent
  • Chief engineer
  • Fleet manager
Approvals and controls
  • Unplanned repair costs above a set amount need the fleet manager
  • Overdue critical maintenance must be reported to the fleet manager and the designated person ashore
Reports they watch
  • Overdue maintenance by vessel
  • Certificates expiring in 90 days
  • Repair cost by vessel
Hands over to
  • Purchasing and Ship Stores: Spares and service requisitions with vessel and port
  • HSEQ and Compliance: Defects affecting safety or class
Purchasing and Ship StoresBuys spares, stores, lubes and services and gets them to the vessel at the right port.

Workflow

  1. 1

    Receive requisitions

    Requisitions from vessels and superintendents arrive with part numbers, quantities and required port.

  2. 2

    Get quotes

    Quotes from suppliers near the delivery port are compared on price and lead time.

  3. 3

    Order and track

    Purchase orders are raised and the forwarder delivery to the vessel is tracked.

  4. 4

    Confirm receipt on board

    The vessel confirms receipt, and stock on board is updated.

Entity diagram: Purchasing and Ship Stores

The records this team creates and updates, their key fields, and how they link.

quoted by (1:N)becomes (1:1)adds to (1:N)RequisitionCreatorVesselPart noRequired portSupplier QuoteCreatorSupplierPriceLead timePurchase OrderBooksPO noPortDelivery dateOnboard StockInventoryItemVesselQty
  • Zoho Creator
  • Zoho Books
  • Zoho Inventory
Read the relationships as text
  • Requisition quoted by Supplier Quote (1:N)
  • Supplier Quote becomes Purchase Order (1:1)
  • Purchase Order adds to Onboard Stock (1:N)
Who does the work
  • Purchase officer
  • Fleet manager
Approvals and controls
  • Orders above a set value need the fleet manager
Reports they watch
  • Open requisitions by vessel and age
  • Spend by vessel against budget
Hands over to
  • Finance and Accounts: Supplier bills matched to purchase orders
  • Technical and Fleet Maintenance: Delivery confirmations
Zoho apps for this team:Zoho CreatorZoho InventoryZoho Books
Crewing and HRRecruits and manages seafarers and shore staff, plans crew changes and runs payroll.

Workflow

  1. 1

    Keep the crew pool

    Seafarers are kept with rank, certificates of competency, medicals and visa validity.

  2. 2

    Plan crew changes

    Contract end dates drive reliefs, with travel and port arranged with the agency.

  3. 3

    Check documents

    Certificates, medicals and flag endorsements are checked before joining.

  4. 4

    Run crew and shore payroll

    Crew wages, allotments and shore salaries are processed in Zoho Payroll where it is available, or your local payroll provider.

  5. 5

    Appraise performance

    Masters appraise crew at sign-off, and results guide re-hiring.

Entity diagram: Crewing and HR

The records this team creates and updates, their key fields, and how they link.

signs (1:N)holds (1:N)pays (1:N)SeafarerPeopleRankNationalityAvailabilityCrew ContractCreatorVesselSign onSign offSeafarer DocumentPeopleTypeNumberExpiryWage AccountPayrollMonthBasicAllotment
  • Zoho People
  • Zoho Creator
  • Zoho Payroll
Read the relationships as text
  • Seafarer signs Crew Contract (1:N)
  • Seafarer holds Seafarer Document (1:N)
  • Crew Contract pays Wage Account (1:N)
Who does the work
  • Crew manager
  • Crewing officer
  • Payroll officer
Approvals and controls
  • No seafarer joins with an expired or missing certificate
  • Crew payroll is released after the crew manager reviews it
Reports they watch
  • Crew changes due in 60 days
  • Documents expiring by rank
  • Crew cost by vessel
Hands over to
  • Port Agency and Husbandry: Crew change travel and port details
  • Finance and Accounts: Crew and shore payroll for posting
HSEQ and ComplianceRuns the safety management system, inspections, incidents and audits for the fleet.

Workflow

  1. 1

    Plan inspections

    Vetting, port state control readiness and internal audits are scheduled by vessel.

  2. 2

    Record findings

    Findings from inspections are recorded with severity and corrective action.

  3. 3

    Report incidents

    Near misses, injuries and pollution incidents are reported and investigated.

  4. 4

    Track corrective actions

    Actions are tracked to close-out with evidence attached.

Entity diagram: HSEQ and Compliance

The records this team creates and updates, their key fields, and how they link.

raises (1:N)leads to (1:N)closed by (1:N)InspectionCreatorVesselTypeDateFindingCreatorSeverityCategoryDue dateIncidentCreatorTypeLocationRoot causeCorrective ActionCreatorOwnerDue dateStatus
  • Zoho Creator
Read the relationships as text
  • Inspection raises Finding (1:N)
  • Incident leads to Corrective Action (1:N)
  • Finding closed by Corrective Action (1:N)
Who does the work
  • HSEQ manager
  • Designated person ashore
Approvals and controls
  • Closing a major finding needs the HSEQ manager and evidence
Reports they watch
  • Open findings by vessel
  • Incident trend by type
Hands over to
  • Management and Reporting: Fleet safety and inspection status
  • Technical and Fleet Maintenance: Findings needing repair
Zoho apps for this team:Zoho CreatorZoho DeskZoho WorkDrive
Finance and AccountsInvoices freight, hire and demurrage, pays port and supplier costs, and reports results by voyage and vessel.

Workflow

  1. 1

    Invoice freight and hire

    Freight invoices and hire statements are raised in Zoho Books from fixture terms, in the agreed currency.

  2. 2

    Claim demurrage

    Approved laytime results become demurrage invoices with supporting documents.

  3. 3

    Settle port costs

    Proforma funds and final disbursement accounts are reconciled and settled.

  4. 4

    Pay suppliers

    Supplier bills are matched to purchase orders and approved before payment.

  5. 5

    Report voyage results

    Revenue and costs are pulled together to show the result by voyage and vessel.

Entity diagram: Finance and Accounts

The records this team creates and updates, their key fields, and how they link.

feeds (1:N)feeds (1:N)charged to (1:N)Freight InvoiceBooksVoyage noCurrencyAmountDemurrage ClaimBooksDaysRateStatusPort CostBooksPort callDA typeAmountVoyage ResultCreatorRevenueCostsTCE
  • Zoho Books
  • Zoho Creator
Read the relationships as text
  • Freight Invoice feeds Voyage Result (1:N)
  • Demurrage Claim feeds Voyage Result (1:N)
  • Port Cost charged to Voyage Result (1:N)
Who does the work
  • Accountant
  • Voyage accountant
  • Finance manager
Approvals and controls
  • Payments above a set amount need two approvals
  • Write-off of demurrage claims needs the commercial director and finance manager
Reports they watch
  • Receivables by charterer
  • Result by voyage and vessel
  • Demurrage outstanding by age
Hands over to
  • Management and Reporting: Fleet results and cash position
  • Commercial and Chartering: Charterers with overdue freight or demurrage
Zoho apps for this team:Zoho BooksZoho CreatorZoho Analytics
Management and ReportingGives directors one view of fleet position, voyage results, technical status, safety and cash.

Workflow

  1. 1

    Connect the data

    Zoho Analytics pulls from CRM, Creator, Books and People.

  2. 2

    Daily fleet view

    Vessel positions, port calls and open issues are shown each morning.

  3. 3

    Monthly results

    Voyage results, operating costs per vessel and receivables are reviewed.

  4. 4

    Act on alerts

    Alerts for expiring certificates, overdue maintenance and large demurrage go to directors on Cliq.

Entity diagram: Management and Reporting

The records this team creates and updates, their key fields, and how they link.

shows (N:N)triggers (1:N)KPIAnalyticsNameTargetActualDashboardAnalyticsAudienceRefreshOwnerAlertFlowTriggerRecipientChannel
  • Zoho Analytics
  • Zoho Flow
Read the relationships as text
  • Dashboard shows KPI (N:N)
  • KPI triggers Alert (1:N)
Who does the work
  • Managing director
  • Fleet director
Approvals and controls
  • Vessel operating budgets are set by the directors each year
Reports they watch
  • Fleet utilisation and TCE by vessel
  • Operating cost per vessel against budget
  • Safety and inspection performance
Hands over to
  • Commercial and Chartering: Fleet deployment priorities

What to expect when you start

A typical plan for a focused project of one to three apps. Larger scope or messy data takes longer; we confirm the timeline after discovery.

  1. Week 1 to 2

    Map and agree

    We walk through your marine and shipping process from "Enquiry and rate" to "Invoicing", list the records and fields you really need, and agree the scope.

  2. Week 3 to 4

    Build the core

    We configure Zoho CRM and Zoho Creator with your stages, roles, approvals and templates.

  3. Week 5 to 6

    Connect and migrate

    We clean and import your data, connect email, payments or other tools, and build the reports you will use every week.

  4. Week 7 to 8

    Test and go live

    Your team tests with real cases, we train each role, and we cut over with a checklist.

Mistakes to avoid

  • Copying the old spreadsheet column for column. Keep only the fields that help someone decide or act.
  • Leaving out exceptions such as returns, changes and cancellations. Model them early so the team does not work around the system.
  • No owner per stage. Name one person for "Enquiry and rate" and one for "Invoicing".
  • Going live without checking reports against numbers you already trust.

A good first win

Start with the problem that hurts most: Container status is shared by email. Fixing one visible problem in the first month builds trust and adoption for everything after it.

What you can measure

  • Booking-to-invoice time
  • Document errors
  • Payable days

Questions about Zoho for marine and shipping

Which Zoho apps suit marine and shipping businesses?

A typical marine and shipping setup uses Zoho CRM, Zoho Creator, Zoho WorkDrive, Zoho Flow, Zoho Books. We confirm the exact apps after mapping your own process in a discovery call.

How does the business process flow in Zoho for marine and shipping?

1. Enquiry and rate; 2. Booking; 3. Documents; 4. Tracking; 5. Vendors; 6. Invoicing.

Which departments does a Zoho setup for marine and shipping cover?

A full setup covers Commercial and Chartering, Voyage Operations, Port Agency and Husbandry, Technical and Fleet Maintenance, Purchasing and Ship Stores, Crewing and HR, HSEQ and Compliance, Finance and Accounts, Management and Reporting. Each department works in its own Zoho screens, but they share the same customer, order and finance records, so work moves from one team to the next without being retyped.

Zoho apps we set up for marine and shipping

  • Zoho CRM
  • Zoho Creator
  • Zoho Books

Not sure which apps fit your business? Book a free 30-minute call or see all Zoho products we implement

Book a free callWhatsApp