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Zoho CRM for US real estate agents and brokerages
By Harikrishnan, Founder & Chief Zoho Consultant, Flowpeak · 10+ years in Zoho · Published · Last updated
US agents and brokerages use Zoho CRM to capture Zillow, website and ad leads instantly, assign them by area or round robin, text and call from the CRM, track showings and offers, and manage transactions and commissions. Zillow integration starts from USD 320 with Flowpeak, on top of a Zoho CRM setup from USD 500.
Zoho CRM setup from USD 500Fixed price in writing. Every service has a published price.
- Registered Zoho partner
- Calls in your business hours
- 30 days of free fixes
Real estate is a speed-to-lead business: the agent who calls first usually wins. Zoho CRM gives US teams instant routing, reminders and a clear view of every buyer and listing, at a lower cost than many real-estate-specific CRMs.
Lead sources and how they connect
| Source | Connection | Starting price |
|---|---|---|
| Zillow | Zillow and Zoho CRM integration | USD 320 |
| Facebook and Instagram lead ads | Meta lead ads integration | USD 380 |
| Google Ads | Google Ads integration | USD 380 |
| Website and landing pages | Zoho Forms or web-to-lead | Included in setup |
| Calls and texts | RingCentral, Dialpad, Twilio or Quo | USD 270–380 |
A pipeline for buyers and sellers
| Buyer stages | Seller stages |
|---|---|
| New lead | Valuation request |
| Contacted | Listing appointment |
| Pre-approved | Listing agreement signed |
| Showing scheduled | Listed |
| Offer made | Offer received |
| Under contract | Under contract |
| Closed | Closed |
Automation that helps agents
- Instant text and email when a lead arrives
- Round-robin or area-based assignment
- Reminder if a lead is not contacted within 5 minutes
- Drip emails for long-term nurture
- Tasks for inspection, appraisal and closing dates
- Commission calculation on close
For brokerages
- Agent performance dashboards
- Lead source ROI
- Transaction checklists with document uploads
- Zoho Sign or DocuSign (from USD 320) for e-signatures
- Zoho Books for commission payouts and invoicing
Want help putting this into practice? Flowpeak works as a Zoho implementation partner for US businesses, delivering remotely from Chennai. Book a free call to talk through your setup.
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- Fixed price in writing
- Paid by milestone
- 30 days of free fixes after go-live
- Registered Zoho partner
Frequently asked questions
Can Zillow leads go straight into Zoho CRM?
Yes. Our Zillow integration starts from USD 320.
Can agents text leads from Zoho CRM?
Yes, with Twilio, RingCentral, Dialpad or similar integrations.
Can leads be assigned by zip code or area?
Yes, with assignment rules.
Can Zoho CRM track commissions?
Yes, with commission fields and calculations on closed deals, and payouts in Zoho Books.
Is Zoho CRM cheaper than real-estate CRMs?
Often, especially for teams that also want accounting and marketing on one platform.
Can it handle listings?
Yes, with a custom Listings module linked to sellers and buyers.
How long does setup take?
Two to four weeks for most teams.
Can we use it on mobile?
Yes, with the Zoho CRM mobile app.
Related
- Zillow + Zoho CRM integration
- Zoho for real estate
- Zoho partner for US businesses
- Zoho CRM cost in the USA