Who are the biggest Zoho competitors?

Zoho's biggest competitors are Salesforce and HubSpot in CRM, Microsoft and Google in email and productivity, and Odoo as an all-in-one business suite. In accounting it competes with QuickBooks and Xero, and in support with Zendesk and Freshworks. Which is better depends on your size and needs.

Zoho competes on many fronts because it sells so many apps. In CRM, Salesforce is the market leader with the deepest enterprise features and ecosystem, HubSpot is strong in marketing and ease of use, and Pipedrive is popular with small sales teams. Zoho CRM usually wins on price and on its connection to Zoho's other apps.

In email and documents, Zoho Workplace competes with Microsoft 365 and Google Workspace. Microsoft also competes across the board with Dynamics 365 for CRM and ERP. As an all-in-one suite, Odoo is the closest like-for-like rival to Zoho One, offering many business apps from one vendor with an open-source core.

In accounting, Zoho Books competes with QuickBooks and Xero, and with Tally in India. In customer support, Zoho Desk competes with Zendesk and Freshdesk. In project management, Zoho Projects and Sprints compete with Asana, monday.com and Jira. In HR, Zoho People competes with tools such as BambooHR and, in India, Keka.

Which company is better than Zoho? None across the board. Salesforce is stronger for large, complex sales organisations. HubSpot is easier for marketing-led teams. Microsoft fits businesses already standardised on Office. Zoho is strongest for small and mid-size businesses that want many functions from one vendor at a lower total cost. Compare on your own must-have features, not on brand.

Written by Flowpeak, a Zoho implementation partner. Zoho pricing and features change, so confirm current details on the official Zoho site. Free checklists | Ask us a question