Why does Zoho Campaigns take so long to review my campaign?

Zoho Campaigns reviews some campaigns before sending to protect its shared sending reputation. Reviews are more common for new accounts, new or imported lists, unauthenticated domains and content that looks risky. You can speed things up by authenticating your domain, importing only opted-in contacts, sending regularly and keeping bounce and complaint rates low.

Email platforms send from shared infrastructure. If one customer sends spam, inbox providers can penalise everyone. So Zoho Campaigns checks new accounts, large imported lists and campaigns with warning signs before they go out. The review may look at how contacts were collected, list quality, sender domain and the content itself. It is a protection, but it is frustrating when you have a deadline.

Most delays have a fixable cause. Authenticate your sending domain with SPF and DKIM, and set up DMARC. Use a business address on your own domain, not a free mailbox. Import only contacts who opted in, and be ready to explain where they came from. Remove old, bounced and role addresses such as info@ before sending.

Plan around the review for important sends. Schedule campaigns a day or two ahead, especially early in your account's life or after a big list import. Once your account builds a steady history with low bounces and complaints, reviews usually become less frequent. If a review seems stuck, reply to the review email or contact Zoho support with your consent details.

Written by Flowpeak, a Zoho implementation partner. Zoho pricing and features change, so confirm current details on the official Zoho site. Free checklists | Ask us a question