How do I add UTM parameters to links in Zoho Campaigns emails?

Zoho Campaigns can add Google Analytics tracking to campaign links for you. When setting up the campaign, turn on the analytics tracking option and set the campaign name and other values, and Campaigns appends UTM parameters to links to your tracked domains. You can also add UTM parameters manually to any link in the editor if you need custom values for specific links.

The built-in option is the easiest. In the campaign setup, look for the Google Analytics or link tracking setting, enable it and add your website domain. Campaigns then adds standard parameters such as source, medium and campaign name to links pointing at that domain. Check the exact options in your account, as wording changes between versions.

For finer control, build the full URL yourself before pasting it into a link. A link to a pricing page might carry a different content value than a link to a blog post, so you can compare them in your analytics tool. Keep the naming consistent across campaigns, in lowercase, so reports group cleanly.

After sending a test, click each link and confirm the parameters appear in the browser address bar and in your analytics real-time view. Also check that your website does not strip parameters on redirect, which is a common reason UTM data goes missing.

Written by Flowpeak, a Zoho implementation partner. Zoho pricing and features change, so confirm current details on the official Zoho site. Free checklists | Ask us a question